Burberry's Spring/Summer 2019 collection marked a significant shift in the brand's aesthetic direction. Under the creative direction of Riccardo Tisci, the house moved away from its traditionally classic, heritage-focused designs, embracing a more youthful, streetwear-infused approach. This evolution was clearly reflected in the collection's t-shirts, particularly the range of logo cotton Ts, which became instant icons of the season and a key element in defining Tisci's vision for the revitalized Burberry. This article will delve deep into the nuances of these iconic pieces, exploring their design elements, the significance of their placement within the broader SS19 collection, and their lasting impact on the brand's image and the wider fashion landscape.
The Burberry SS19 logo cotton t-shirts weren't simply basic tees adorned with a logo; they represented a carefully considered reimagining of the brand's identity. Tisci, known for his bold and often provocative designs, infused the seemingly simple garment with a potent blend of classic and contemporary elements. The core fabric – high-quality cotton – remained true to Burberry's commitment to luxurious materials, ensuring a comfortable and durable garment. However, the presentation of the logo itself was where the real innovation lay.
Gone were the subtle, understated logos of previous seasons. Instead, Tisci opted for a bolder, more graphic approach. The iconic Burberry check, a longstanding symbol of the brand, was often reinterpreted, sometimes deconstructed and reassembled into new, abstract forms. In other instances, it was presented in oversized, highly visible iterations, often dominating the entire chest area of the t-shirt. This wasn't simply about slapping a logo onto a garment; it was about making a statement, a declaration of the brand's renewed energy and direction.
The colour palette of the SS19 logo cotton t-shirts mirrored this blend of classic and contemporary. While traditional Burberry hues like beige, navy, and classic check patterns were present, they were often juxtaposed with vibrant, unexpected colours. Bright reds, bold yellows, and striking greens appeared alongside more muted tones, creating a dynamic and visually engaging range. This bold use of colour wasn't just an aesthetic choice; it reflected the youthful and energetic spirit that Tisci was aiming to inject into the brand.
The placement of the logo itself was another key design element. While some t-shirts featured a centrally positioned logo, others explored more unconventional placements. Some saw the logo subtly incorporated into the neckline or sleeve, offering a more understated approach. Others experimented with layering and overlapping logos, creating a complex and visually interesting design. This experimentation with logo placement demonstrates Tisci's commitment to pushing creative boundaries and challenging traditional notions of branding.
current url：https://ykimxu.e171z.com/global/burberry-ss19-t-shirts-1516